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Beldona – close to you since 1955

Since 1955, Beldona has been a brand run by women, for women. We design feel-good products with careful attention to detail. So women feel beautiful and confident in everything they wear. 

Our story began in 1955, back when we started out as a small family business for women’s underwear. Today, our family business has 65 stores and approximately 370 employees across Switzerland. With a staff comprising 97 percent women, we are a company run by women, for women. And we’re proud of it! For us, it’s about more than just designing lingerie and loungewear, nightwear and swimwear. It’s also about intimacy and confidence. Just like the confidence you have placed in us for 65 years.