Be beautiful

New overall appearance for Sihlcity - Moments as beautiful as painted 

The Sihlcity urban entertainment centre has a new positioning that can be aptly summed up in the statement "Life is Beautiful". After the renovation in 2021, Sihlcity is more than ever a place where visitors can enjoy the beautiful side of life and have a good time. This will be achieved through a consistently high quality of stay. In Sihlcity, everything is a touch more beautiful, more spacious and of a higher quality - from the large, lively outdoor squares to the exciting and partly listed architecture, the art installations and the carefully curated selection of shops and restaurants.

In Zurich's most beautiful mall, visitors can spend moments that are as beautiful as painted and want to be captured forever. Karling has developed a new umbrella campaign for Sihlcity that dramatises just that. Together with contemporary artist Gemmy Woud-Binnendijk, a photographic subject series was created that looks like paintings. The first painterly subject on the theme of fashion and beauty can now be seen in large format at Zurich main station. It is the prelude to a series of measures that will appear in the greater Zurich area as well as online from August.

Artist: Gemmy Woud-Binnendijk