JOE & THE JUICE was founded in Copenhagen, Denmark in 2002 by Kaspar Basse, a former elite karate sportsman. Now JOE & THE JUICE has become a global cult with more than one hundred stores in over seventy cities in the most exclusive locations – including London, Copenhagen, Stockholm, Oslo, New York, Nice, Hong Kong, Singapore and Sydney. JOE & THE JUICE offers fruit and vegetable juices, coffee, sandwiches and salads, all freshly prepared. The JUICERS add a soupçon of fun, craziness and action, making JOE & THE JUICE a perfect fit with the two current mega-trends, entertainment and health.